Does sitting under
bigger trees inspire bigger thoughts?
Larry Greenfield is an award-winning strategic copywriter helping B2B and technology companies turn complex ideas into clear, compelling stories.
Larry entered the world in the nation-state of Brooklyn, NY, and grew up on Long Island. College in Albany, NY, 12 years in Manhattan, two years in Atlanta, and 30 years in LA. Then, as part of no life plan or bucket list item, he suddenly relocated to California’s North Coast, behind the Redwood Curtain, to the throbbing metropolis of Eureka. If you are not familiar with it, it’s definitely worth a Google. If you’ve seen Leo DiCaprio on the run in One Battle After Another or the Ewoks frolicing on the Forest Moon of Endor, you already know the neighborhood.
It’s been said that advertising will call on every experience and everything you’ve learned in your entire life, and Larry’s experienced plenty. His career has taken him from classrooms to boardrooms, from agency life to in-house leadership, and across industries ranging from fitness and technology to global semiconductor manufacturing. That breadth is precisely what makes him an effective strategic copywriter: he quickly understands complex businesses, finds the story worth telling, and turns it into messaging that people actually want to read.
Throughout his trend-setting, award-winning career, Larry has partnered with agencies, startups, and global organizations to develop brand strategy, executive communications, thought leadership, websites, blogs, advertising campaigns, video scripts, social content, and marketing communications. Most recently, he’s worked with B2B SaaS Agency VSSL; PCB SaaS start-up Altium; and with Tokyo-based global semiconductor manufacturer Renesas, helping leaders translate technical expertise into compelling stories that engage customers, employees, and investors alike. His work for these clients includes strategic brand consulting, client interviewing, blog and article writing, videos, ads, websites, social content, corporate communications, and general editing for senior leaders.
Outside of work, Larry is an avid cyclist and weightlifter, a lover of dogs and dahlias, and a follower of weather and climate. He is always on the lookout for new bike trails and challenges of every kind.