General Atomics Employer Brand
Role: Writer, Associate Creative Director. Agency: JWT Inside
The freedom to explore. The promise to deliver.
The employer brand theme was applied company-wide
It captured the essence of General Atomics
The Freedom to Explore. The Promise to Deliver. We interviewed everyone from technicians at their test airport in the California desert to the reclusive billionaire owner of this private company, more than 30 people in all, to develop this theme for the GA employer brand. It was then adopted at the corporate level and integrated into GA’s corporate site hero image in this video.
