It's your turn to drive.
The Nissan Employer Brand
At Nissan, no one is just a passenger.
It’s Your Turn to Drive was the Nissan Employer Brand campaign, developed for a company that was driven by a passion for its products and the entrepreneurial spirit of its employees. It’s Your Turn to Drive invoked the level of responsibility and trust Nissan bestowed on their people and to let them know “We are depending on you.”
Role: Writer, Creative Director. Agency: JWT Inside
Obstacles are ways to test new ideas.
At Nissan, we love a good obstacle. It forces us to stretch. After all, the more challenging a problem, the more ingenious the solution.
It’s Your Turn to Drive.
No matter how much imagination you put into a car, there's always room for more.
Want to take your imagination out for a spin? Bring it to Nissan and show us what it can do.
It’s Your Turn to Drive.
